[x+1] announced it has closed a $10 million Series B funding round led by Intel Capital, an investment organization of Intel Corp.
Existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners also participated. The funding will be used to support [x+1]'s growth initiatives centered on its digital marketing hub, which empowers multi-channel audience targeting at scale, the Company said.
"[x+1] has set the standard for excellence in end-to-end digital media targeting technology," said Lisa Lambert, Vice President of Intel Capital. "We are excited to work with [x+1] to accelerate the adoption of their media software services and to expand their international reach."
"Intel Capital's investment reflects our ability to continually expand our client base among marketers and agencies and to develop new breakthrough solutions that deliver measurable results," said John Nardone, [x+1]'s chairman and CEO. "We are now in a great position to expand our growth initiatives. 2011 will be a big year for us, and for our major Fortune 500 clients to improve the scale, performance and cost-effectiveness of their online marketing initiatives."
According to a release, recent enhancements to [x+1]'s digital marketing hub empower customer contact strategies by synchronizing their messages anywhere people are accessing the internet, including websites, landing pages, email, video and mobile.
[x+1] is an online targeting platform leader.
More information:
www.xplusone.com
www.intelcapital.com
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