Thursday, February 23, 2012

Ecrio FastTrack IMS Client Framework Contributes to Popularity of SK Telecom's IMS and RCS Services.

25K Social Talk Users in Just Three Weeks and 500K Using HD Video Call

CUPERTINO, Calif., April 8, 2011 /PRNewswire-iReach/ -- Ecrio, Inc., the industry's leading provider of mobile IP Multimedia Subsystem (IMS) communication client software, today announced the rapid growth of SK Telecom's (NYSE: SKM, KSE: 017670) IMS-based rich communication services powered by Ecrio's FastTrack(TM) IMS client framework. SK Telecom is the leading mobile telecommunications company in South Korea with 25 million subscribers. In only six months, a half-million SK Telecom users are using the HD Video Call services and in the first three weeks since the launch in February, there are 25,000 active users of the new Social Talk service which is a social networking service supporting voice blogging and voice chatting.

The HD Video Call and Social Talk services continue SK Telecom's industry leadership in IMS and rich communication services. In 2008, SK Telecom announced they had selected Ecrio as the supplier of IMS client software and have embedded the client on a wide range of IMS service enabled devices from their device suppliers. The new services are initially supported by selected SK Telecom smartphones including the LG Optimus-2X and also the Samsung Galaxy S and Galaxy Tab. The company plans to enable the services on all its Android devices.

"Ecrio is a trusted provider of mobile communications client software to SK Telecom and the FastTrack client framework has helped us achieve immediate success and rapid adoption of IMS services among our subscribers," said Soo-Il Kim, Senior Vice President and Head of Product Development Factory at SK Telecom. "These IMS-based rich communication services represent a significant growth area for SK Telecom and our device suppliers, and Ecrio's client software will continue to play an important role in how we capitalize on this tremendous opportunity."

"SK Telecom's rapid success in the deployment and uptake of this new generation of rich communications services demonstrates the significant experience gained in their pioneering efforts in IMS-based services.", said Tad Bogdan, CEO of Ecrio. "SK Telecom's focus on both innovation and quality initially lead them to Ecrio and our partnership continues to produce substantial results. We are witnessing a broad and enthusiastic movement toward 4G and IMS-based services around the world and this achievement provides both technical and business confirmation of this direction."

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670) is Korea's leading telecommunications provider with more than 25 million subscribers, which accounts for more than 50% of the total market. The company, established in 1984, reached KRW 12.46 trillion in revenue in 2010. SK Telecom was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com or email to press@sktelecom.com.

About Ecrio and Ecrio FastTrack

Ecrio is the leading supplier of SIP and IP Multimedia Subsystem (IMS)-based communication client software solutions for the mobile industry. The Company's communications solutions include device software products and solutions for IP and rich media communications. Ecrio was founded in 1998 and is headquartered in Cupertino, California, USA, with R&D and support centers in Cupertino, Japan, Korea, and India. The company is privately held with external funding provided by leading investment firms and companies such as NTT DOCOMO and Visa, Inc.

Ecrio FastTrack delivers a comprehensive set of high-value IP communication functions in a robust and commercially proven client framework and runtime service module. FastTrack supports industry communication service initiatives including IP Multimedia Subsystem (IMS), Voice over LTE (VoLTE), and Rich Communication Suite (RCS). Service options include a comprehensive set of industry standard IP calling, messaging, sharing, and situation awareness functions. For more information visit: www.ecrio.com.

Ecrio and FastTrack are trademarks of Ecrio, Inc. All other brands, products, and company names mentioned herein are trademarks of their respective holders.

Ecrio Contact: Michel Gannage Ecrio, Inc. Phone: +1 408-366-7900 Email: mgannage@ecrio.com http://www.ecrio.com

Media Contact: Michel Gannage Ecrio, Inc., +1 (408) 366-7900, mgannage@ecrio.com

SOURCE Ecrio, Inc.

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